SEO Strategies to Use in 2015

Unless you have been living in a cave somewhere, you should be aware of the fact that internet marketing has taken the world by storm. Different methods are being employed to harvest the many people who spend their better time of the day (and night) online en masse.

Owning a website with a working and memorable URL is the first step to attaining visibility on the internet. You will then require a Search Engine Optimization company or SEO to make sure your internet marketing is successful. This is what ranks your site on popular search engines like Bing, yahoo and Google when search results are returned.

For good SEO, there are strategies that need to be followed in order to make your site marketable. This is what you have to do:-

Make sure your site is mobile-friendly

In this age of smartphone and tablets, people access the internet on the go via these portable gadgets. In keeping with this growing trend, it is only fair that you make your website mobile-friendly by incorporating a mobile site. This is to avoid losing out on people who are always on the go and want to stay updated.

Keywords

Focus on a variety of keywords

Keywords are the backbone of good SEO because that is what customers use to query on search engines, not generic words. Having a variety of keywords is what will get your site noticed for a good ranking which is good for business.

Research is requisite for you to know what keywords are popular with customers in order to incorporate them into your content. This should be an ongoing process because internet marketing is a rapidly changing world and you need to be right there when it does.

To simplify the process, look for software that does keyword research to gain access to an extensive database of keywords to expand and update your list. You also need to know the right keywords density to use in your content to avoid being spammed by the very search engines you are trying to impress. You can search online to find help for keywords in a variety of places.

 

Social signals are important

Those small icons on web pages that prompt one to share the article or product if it impresses is a good way to drive inbound traffic to your site. Include buttons of popular social media sites like Facebook, Twitter, Pinterest, Tumblr, LinkedIn and many others to reach as many people as you can. Since it only takes a minute to share, these buttons drive in traffic quickly and efficiently to boost your site’s quest for SEO.

Social-Signals

Social Signals can sometimes be a bit tricky to find out what works best for different markets.  If you need help in this area, visit Coronation Internet Marketing to get your questions answered on this point.

Long-tail keywords should not be forgotten

These are basically keywords that contain three or four phrases which should be as specific to the topic at hand as possible. This will come in handy when a customer enters such specific keywords in their search box to simplify their search and returning a specific answer to their query. Utilizing such specific SEO-friendly long-tail keywords gives you the chance to beat out your competitors as customers usually mean business with such specific queries.

Increase the amount of content on your pages

Not only do you need to increase the amount of content on your pages but it should be of high quality and informative. If for instance you run a fitness and nutrition blog, stick to this subject by providing your visitors with helpful relevant content. This content should be updated regularly to provide fresh and informative content for the traffic on your site. It should also be well written with zero grammatical errors and typos so, be vigilant.

This way, they will keep coming back for more and also share your articles driving traffic to your site. Soon the money will come knocking thus, stay consistent. Websites that specializes in selling products and services should include a blog page to increase the content and pages on their website for SEO purposes.

Include original images on pages

Most people don’t realize this, but image optimization is good SEO which is easy to do when one grasps the basics. For starters, your image size shouldn’t be too big to load as people don’t have the patience to sit it out. Therefore, make it as small as possible without compromising on the size. Give each image a descriptive name of what the image represents to replace the generic name it’s saved under in the memory stick after capture. Also, if you can’t use your own images, find sites that provide free images. Beware of using other people’s images without their permission as you might find yourself in trouble.

<em>Article completed with input from Canada West Internet Marketing</em>

AJ’s Tips: Designing a Website for a Lawyer

The key to wonderful web design is really taking into account what the client needs according to their business. Having a website that is fully interactive and showcasing the skills of the designer actually plays a small role in comparison to the importance of functionality and making sure that site visitors know what it is all about. This is especially true when we look at the website for a lawyer and indeed it is a great example to use when further explaining the way in which a website should be designed.

AJ’s note:  For this post we will be using a website as an example in our images.  The site is Car Accident Money – Vancouver car accident lawyer website that is actually done quite well, but still could benefit from some changes.

What Is Required On A Website For A Lawyer.

To decide what is required, we need to think about what people want to see from this type of website. Having trust and faith in a lawyer is extremely important, so it is clear that there has to be a section whereby individuals can learn more about not only the areas of expertise, but also the individual experience of lawyer. Where did they study? When did the qualify? What is their work history? What is their primary focus – are they a personal injury lawyer?  Do they focus on criminal law?  Are they a car accident attorney? It may sound like a boring biography, but it is essential that this is on the website.

As an added extra, it is also worth including links to associations that the lawyer is a member of to help strengthen the trust that needs to be built between potential client and lawyer. This can include lawyer associations or links to groups that deal with specific legal issues. These links can vary depending on your location, but consulting with the lawyer themselves will put the web designer on the right track.

Next, you must make sure that it is very easy for the individual to find the contact information for the lawyer. Nowadays, there are some that will include an interactive chat although the majority still focus on email and telephone numbers as well as listing the physical address of their office. It is important that the individual that has reached the website can take action immediately and how fast they act can be determined by the quality of the information on the site itself.

car-accident-lawyer-contact-page

Have a close look at the contact page (you may need to click on it to embiggen and see it clearly). Notice anything missing? If you said a contact form, you’d be correct. Make sure a contact form is always present on the contact page.

The Content.

The content is absolutely key and from a web design perspective it is important that the individual that has visited the site knows that this lawyer is indeed for them in just a matter of minutes. A website that is specifically for a lawyer needs to have content that is clear, to the point, and answers all of the questions that are going to be in the minds of the visitor.

Say for example the lawyer specializes in personal injuries. Their home page needs to make it clear that they focus on these kinds of cases. It has to stress that they can get more compensation than others. It has to mention that they fully understand the legal process and that they have empathy with the individual that was injured through no fault of their own. This example can of course be applied to other types of cases, but the basics remain the same.

A website for a lawyer does not have to be fancy, but it needs to be clear, easy to use, and the main focus has to be on very specialized content that deals with the key issues that visitors to the site will be facing. The site has to show that the law firm knows what it is doing, it has the experience required to deal with the cases, and that they will get the outcome that the individual is hoping for.

car-accident-lawyer-faq

An FAQ page. Simple. Clear. To the point. And most important – helpful to visitors.  Check this out to see if you see any more great ideas and let us know!

Think of a Theme

Need one final helping hand? Start with a template that is already geared towards a lawyer. A couple of examples:

Lawyer Website Templates & Lawyer Web Templates on TemplateMonster
The Practice – Lawyer, Legal Offices HTML Theme on ThemeForest

Conclusion

There is no need to have added extras with the web design. This type of website is all about practicality, so keep the layout simple, get advice from the lawyer on the content including their own bio, and make sure people can contact them.