Find The People
Internet marketing is one of the best ways to marketing yourself as a mortgage broker but one of the biggest hurdles that brokers have is that they are not expert at internet marketing, they are experts at mortgages. It is the intent of this article to help mitigate that absence of internet marketing skills and to point brokers in the right direction. Another goal of this article is to provide instantly actionable ideas, no, they won’t work overnight but they are things that you can get started on as soon as you finish this article.
SEO (Search Engine Optimization)
One of the best and oldest forms of internet marketing is SEO. SEO is a collection of techniques that are used to improve the rank of a website. SEO is more art than it is science and the rules for going about it are always changing. Building backlinks to a website is often a tool that is used for SEO. The goal with this technique is by creating quality backlinks that it makes Google’s algorithm see your site as more popular so it ranks it higher. There are many other SEO techniques that fall into other topics that we will discuss.
Create Killer Content
What people and what Google want from your website is great information that is useful to potential customers. Your goal is to become the go to site for everything mortgages. Sure you are in a tough industry but that doesn’t mean that you cannot find your own voice among all your competitors. If anything this means that you content needs to be delivered more artfully, that you need to combine the written word with video, with graphics and by becoming more niche with your message. Expanding the levels that you reach people will bring more customers your way. Get creative, start a youtube show about building credit and buying a home. Put in the necessary work and promote it to no end.
Social media is another great marketing platform that you must dominate to make your website and your business more popular. Become a consistent voice on home ownership, on mortgages (see communitylendingcentre.com), on how to prepare yourself to buy, expand this to conversations about wealth, career and other leaders that will bring people to you.
Internet marketing is work, it is about building web assets that connect you to people who will then become your customers. Get to work.