The key to wonderful web design is really taking into account what the client needs according to their business. Having a website that is fully interactive and showcasing the skills of the designer actually plays a small role in comparison to the importance of functionality and making sure that site visitors know what it is all about. This is especially true when we look at the website for a lawyer and indeed it is a great example to use when further explaining the way in which a website should be designed.
AJ’s note: For this post we will be using a website as an example in our images. The site is Car Accident Money – Vancouver car accident lawyer website that is actually done quite well, but still could benefit from some changes.
What Is Required On A Website For A Lawyer.
To decide what is required, we need to think about what people want to see from this type of website. Having trust and faith in a lawyer is extremely important, so it is clear that there has to be a section whereby individuals can learn more about not only the areas of expertise, but also the individual experience of lawyer. Where did they study? When did the qualify? What is their work history? What is their primary focus – are they a personal injury lawyer? Do they focus on criminal law? Are they a car accident attorney? It may sound like a boring biography, but it is essential that this is on the website.
As an added extra, it is also worth including links to associations that the lawyer is a member of to help strengthen the trust that needs to be built between potential client and lawyer. This can include lawyer associations or links to groups that deal with specific legal issues. These links can vary depending on your location, but consulting with the lawyer themselves will put the web designer on the right track.
Next, you must make sure that it is very easy for the individual to find the contact information for the lawyer. Nowadays, there are some that will include an interactive chat although the majority still focus on email and telephone numbers as well as listing the physical address of their office. It is important that the individual that has reached the website can take action immediately and how fast they act can be determined by the quality of the information on the site itself.
Have a close look at the contact page (you may need to click on it to embiggen and see it clearly). Notice anything missing? If you said a contact form, you’d be correct. Make sure a contact form is always present on the contact page.
The content is absolutely key and from a web design perspective it is important that the individual that has visited the site knows that this lawyer is indeed for them in just a matter of minutes. A website that is specifically for a lawyer needs to have content that is clear, to the point, and answers all of the questions that are going to be in the minds of the visitor.
Say for example the lawyer specializes in personal injuries. Their home page needs to make it clear that they focus on these kinds of cases. It has to stress that they can get more compensation than others. It has to mention that they fully understand the legal process and that they have empathy with the individual that was injured through no fault of their own. This example can of course be applied to other types of cases, but the basics remain the same.
A website for a lawyer does not have to be fancy, but it needs to be clear, easy to use, and the main focus has to be on very specialized content that deals with the key issues that visitors to the site will be facing. The site has to show that the law firm knows what it is doing, it has the experience required to deal with the cases, and that they will get the outcome that the individual is hoping for.
An FAQ page. Simple. Clear. To the point. And most important – helpful to visitors. Check this out to see if you see any more great ideas and let us know!
Think of a Theme
Need one final helping hand? Start with a template that is already geared towards a lawyer. A couple of examples:
There is no need to have added extras with the web design. This type of website is all about practicality, so keep the layout simple, get advice from the lawyer on the content including their own bio, and make sure people can contact them.