Marketing
Marketing 101

Sep 22, 2002, 11:02am

Marketing
Five Costly Errors That May Be Preventing Your Marketing Messages From Getting The Results You Want
What marketing tools don't work for you?

We ask this question when we welcome subscribers to our zine. Their answers are consistent: "We sent out a mailing and got no response," they may say. Or they tell us, "Our letters, postcards, or brochures failed."

What went wrong?

You may be surprised. The reasons you find here may not be what you suspect. You may be thinking, "Direct mail letters (or other marketing communications such as a Yellow Pages ads, brochures, newspaper ads, etc.) just don't work for someone in my business."

Because you and your 3-fold brochure, sales letter, or other marketing message are not in front of us, we can't pinpoint exactly why it fell short. We can, though, give you five of the most common errors that may be shutting the door on the results you want.

And just by reversing these mistakes your marketing communications can become winners!

Sep 22, 2002, 10:58am

Marketing
Creating Keyword Rich Pages
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords.
Sep 3, 2002, 12:09pm

Marketing
How to choose domain names
The importance of having your own domain name cannot be over-emphasized.
Sep 3, 2002, 12:05pm

Marketing
Importance of having your own domain name
A question that I frequently hear is "Do I really need to have my own domain name?"
Sep 3, 2002, 12:02pm