As a plumber, it is critical to popularize your trade beyond your locality. This is why it’s wise to leverage on various tools availed by the internet to supplement the word of mouth. You will not only attract new customers by doing so, but you will also create a close neat relationship with your existing clients as well. After all, a customer likes to seek services from individuals who are easy to reach and who update them regularly on any new developments in the plumbing service market. The fundamental question then is: What are the best strategies that every plumber can leverage on for internet marketing? Here are five effective internet marketing strategies that will prove helpful for your plumbing business. Read on.
Search Engine Optimization
Are you looking to expand your plumbing business beyond your locality? If so, you will need to put in place a proactive website marketing strategy for your business by leveraging on search engine optimization. Generally, SEO entails placing strategic keywords in your plumbing business website’s content and creating helpful links such that it ranks high on search engines. This increases your business visibility online and ultimately leads to increased sales.
Pay Per Click (PPC) internet marketing model
PPC is an exciting marketing model in which you only pay for traffic gained from your ads. Generally, PPC entails placing your plumbing business’s ads on certain publishing sites and paying the sites’ owners for any click on your ads. As such, pay per click derives direct traffic for your business as the ads are linked back to your website. Paid for advertising is especially useful for generating leads on leading search engines such as Google and Bing. If you ply your trade in a highly competitive environment, it’s only wise to leverage on cost per click (PPC) to edge the competition.
Cost per action is a more apt, action based marketing strategy where you only pay the publisher for a specified action. You can, for instance, opt to only pay for impressions on your ads, clicks, double opt-ins, form submissions and even sales generated. This versatility makes cost per action model vastly efficient as you only pay for results gained.
Having a fancy, highly optimized website with all the information about your plumbing services is definitely a great first step towards turning your business into a successful venture. However, a website alone can only go so far. In order to attract new customers as well as retain the existing ones, it’s utmost vital to leverage on internet marketing tools that will ultimately help in creating closer ties with your customers and intermediaries. This is where investing in email marketing proves worthwhile. Email marketing allows you to strengthen ongoing relationships, create new ones, seek feedback from your consumers and ultimately raise the conversion rates for your business.
Fifty eight of the world’s leading companies leverage on social media for their marketing endeavors according to a recent study by Harvard Business Review magazine. Likewise, there are well over 25 million small business that maintain an active business page on Facebook. Evidently, social media has become an important online marketing tool that you should also leverage on. Effective use of social media helps in creating a collaborative working relationship with your clients and business associates which effectively strengthens the existing business bond.
Thanks to increased competition and increased use of internet, today’s consumer has access to most of the information they’d want when it comes to hiring plumbing services. Unless you also leverage on effective internet marketing strategies, you’ll ultimately end up losing on potential clients. Fortunately though, the strategies above will prove valuable in your quest to making your plumbing business a dominant force in your area of operation.