Website for embraceortho.com
Orthodontists practice a specialized type of dentistry and, as such, may need to ensure that they are advertising their services in the community. While there are many ways of advertising, the most effective method is your website. Whether you have your own practice or are in a group, the design of your website can make or break your practice.
With everyone looking online for almost every service, your potential clients are going to find you through the internet. If you don’t have a website, you’re going to miss out on a huge client base. However, a poorly designed one is almost as bad. The design of your website makes the crucial first impression. It’s often the deciding factor for clients who may decide that they like your practice or they’re better off searching somewhere else.
Keep in mind that if you have a website, you do need to make sure that your web design is up-to-date and easy to navigate. This is an area where some businesses choose to skimp, but if your site doesn’t look professional and appealing, you’re going to lose valuable clients to competitors. Make sure that you’re having the site updated regularly by a professional web designer and consider evaluating the site on a yearly basis to make any necessary changes.
You may send out mailings, post flyers at dentists offices, or receive referrals from other dentists, but none of these methods are going to offer consistent advertising like your website. Unlike other advertising methods, your website is live 24/7 and, as such, serves as a way to recruit clients and inform them about your business and services. There’s really no other method like a website that can provide this service. Depending on your website, you may even be able to schedule visits and gain other valuable information from it. So, not only can the site advertise for you, it can also but back on the number of unnecessary calls to your practice.
Valuable Information Center
Orthodontists serve in a specialized dental practice and need to provide education for their clients on a variety of topics. While you can usually provide some materials at appointments, there may still be questions after your practice has closed for the day. Your website can serve as a valuable resource though. You can post articles about dental care and hygiene, specific to the services that you offer. You can also post links to other resources that may be valuable to your clients. No matter how good of an orthodontist you are, you won’t ever answer all of your patient’s questions. If you have a website, you can use it as an information center that you clients will appreciate.
These are some of the primary reasons why it’s important to focus on web design, but this list certainly isn’t exclusive. Depending on your location or services offered, you may have even more reasons to focus on the web design of your site. However, keep in mind that for all of these reasons and more, web design makes up the most important form of advertising for your practice.